Frozen Lime Asia is a hospitality consultancy based in Singapore. Their love for frozen lime cocktails prompted the company's name and hence we were asked to incorporate the lime into their branding. The branding was developed as a visual interpretation of the company's name where the solid-coloured shapes form the segments of a lime in its raw and liquid form, while the three geometric lines represent segments of a lime in its frozen and solid state.
The company is made up of soft (sales and marketing) and hard (revenue management and distribution) segments that work together symbiotically. This is reflected in the way the liquid and frozen states of the lime come together cohesively to become the circular formation that is the logo.